The Elevator Pitch | AWS

In their glittering new Innovation Hub in Singapore, AWS wanted to create a special showcase for their startup partners. This display needed to convey the key benefit of each startup’s innovation and how it might benefit a prospective investor—it was their elevator pitch.

We decided that with the limited space we had, creating the most literal interpretation of an elevator pitch was in fact the most interesting thing we could do. So, we built a seemingly realistic elevator shaft within the facility, which guests could interact with, just like you would an actual elevator. But instead of physically taking you somewhere, it brought you to a selection of start-up founders, each of whom would pitch their idea to you, like they were standing right there in the elevator with you. Interactive, unexpected and a little over the top, our installation stood out in the 8,000 square foot facility and became a permanent meeting point to connect with the region’s most exciting start-ups.