The Legacy We Grow | ANZ

ANZ’s 50th anniversary in Singapore wasn’t just a milestone. It was a pivotal moment to reflect on the story the bank has been telling since its inception. An opportunity to define its legacy. Taking this approach allowed us to create a celebratory event that went beyond one evening—or even 50 years. Hosting over 300 guests, we held their attention with vivid storytelling, inspiring fireside chats, participatory moments and the overriding sentiment of optimism for all that’s yet to come for the bank and its partners.

Opening Film

Once guests were seated and settled, we kicked things off with an animated opening film that played across the enormous screen that filled the venue. Setting an inspiring, uplifting tone for the evening, the film traced ANZ’s rise from its founding through its successes in Singapore. I conceptualised, scripted, storyboarded and produced this film, working with our design team and an external animation studio.

Animated Timeline

As guests enjoyed dinner, we animated the milestones of ANZ’s history in Singapore as a timeline that stretched across the screen.

Charity, Conversation & Community

Our theme breathed life into the event, shaping the messaging around charity activities, fireside chats with guest speakers and activities we used to engage guests.