The Art of Wealth | HSBC

Is managing your wealth merely a matter of logic? Nothing more than numbers and probabilities? Or do our feelings, hopes and dreams greatly shape what we do with our money too?

For HSBC’s new wealth centre for private banking clients, we wanted to create a customer experience that elevated these emotions and put them on display. We invited every guest to share their desires for the future and gave them a canvas to express them artistically. The result? A unique animated artwork for every guest, displayed across the walls of the branch for all to see. And the perfect conversation starter to discuss these desires with their HSBC banker.

Permanent Crowdsourced Digital Art

Guests desires for their future came to life as animated digital wall across the screens in the branch. The installation continues today at the HSBC Wealth Centre in Marina Bay, Singapore.

Guests created the artwork through a simple web app that we created. It got them thinking about what they desire for their future and how they should manage their money to achieve it.