The Dempsey Palate | HSBC

How do you promote an entire precinct in Singapore while promoting spending on HSBC cards? Well, you tap into what that precinct is famous for and which also happens to be the national obsession—food. And so The Dempsey Palate was conceived. A weekend of food, music, games and entertainment for all ages, staged within the lush surroundings of Dempsey Hill and sweetened by deals every time you pay for something with an HSBC card.

Working with teams of creatives, illustrators, producers, production partners and Dempsey merchants, I helped conceptualise the event, develop ideas for its various games and interactive touchpoints and ensured the entire event was delivered without a hitch.